HowToChinatown Artwork

About This Project

In the spirit of supporting what we want to see stay in Chinatown, the “How To Chinatown” project aims to provide a framework for community contributors to provide new channels of online presence to support small businesses in Chinatown. Instead of promoting “best-of” lists, we hope this platform will empower interested visitors to learn “how to” explore this vibrant and dense neighborhood with cultural context.

Do you know a place you’d like to highlight in Chinatown? Would you like to join our community of contributors? Contact us, and we’ll get you trained up and plugged in!

The Creative Team

The HowToChinatown.NYC project is led by Think!Chinatown’s director, Yin Kong with the support of team members:

This project was a winner of the SBS’ Neighborhood Challenge 5.0 grant competition.

About Think!Chinatown

THINK!CHINATOWN is an innovative community based organization working to keep Chinatown a vibrant place of inter-generational learning, cultural production & civic engagement. We are here to listen, to respond, and to build Chinatown's capacities as a strong immigrant neighborhood of NYC. Our mission is to attract & connect resources for Chinatown organizations & businesses using the tools of design, community engagement & volunteer energy.

This project was made possible by

SBS Neighborhood Challenge 5.0 Grant Program

SBS Neighborhood Challenge 5.0 grant program pairs nonprofit community organizations and tech companies to create and implement tools that address specific commercial district issues. In 2017, The competition awarded up to $100,000 to five community-based organizations to fund innovative ideas that use data-driven capacity building solutions to improve operations, target services, or address local public policy challenges. For more information on Neighborhood Challenge 5.0, visit

Think!Chinatown created this project in partnership with


Postlight is a team of creative technologists working together to build great digital platforms for our clients and for the world. We ship code on time, we don’t compromise quality, and we bring passion to our work.

Chinatown Partnership Local Development Corporation

The Chinatown Partnership Local Development Corporation was founded in 2004 through the efforts of the Rebuild Chinatown Initiative, Lower Manhattan Development Corporation and September 11th Fund to assist in the neighborhood’s recovery and revitalization. Today, in conjunction with the Chinatown Business Improvement District (aka Chinatown District Management Association), the Partnership provides supplemental sanitation services, marketing, street enhancements, and community education programs to help promote Chinatown as a special destination to live, work and visit.

NYC Department of Small Business Services (SBS)

The NYC Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building vibrant neighborhoods across the five boroughs.